Forrester Sylvester Mackett appoints new head of marketing
Wiltshire law firm Forrester Sylvester Mackett has appointed a new head of marketing – and he will be a familiar face to many.
Steve Watson more than 20 years’ experience in strategic planning, brand development, campaign delivery and digital communications. He previously led the marketing teams at both Awdry law and Goughs.
Steve joins FSM at a pivotal time as the firm continues to invest in its future, with a clear focus on the evolution of the brand, whilst remaining true to its long standing community roots.
He joins a firm that already has a strong and well established marketing foundation, thanks to the ongoing work of its existing marketing and events manager.
Together, they will form a focused in house marketing team, bringing a joined up and strategic approach to all brand and communications activity.
In his new role, Steve will lead the firm’s marketing and comms strategy across its six offices in Chippenham, Frome, Malmesbury, Swindon, Trowbridge and Warminster, helping to drive business growth and community ties.
“This is a fantastic time to join Forrester Sylvester Mackett: a firm with a proud history, a strong sense of local identity and a clear commitment to delivering a truly personal service,” said Steve.
“I’m looking forward to building on the great work already in place and to evolve the FSM brand in a way that reflects the people, values and expertise behind everything we do.”
Michael Cavalla, senior partner at Forrester Sylvester Mackett, said: “We’re delighted to welcome Steve to the team. His insight, experience and energy will play an important role in shaping the future of the firm’s brand.
“His appointment comes at an exciting time, particularly with the upcoming launch of our new flagship office in Frome, which really demonstrates our dedication to being at the heart of the high street.”
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