• Swindon & Wiltshire Social
• Friday April 3 2026

Businesswoman runs half marathon for air ambulance

A Royal Wootton Bassett businesswoman has run the Bath Half Marathon in aid of her local air ambulance service.

Louise Muir-Sage, founder and CEO of Something Kind of Woo took on her latest charitable challenge by running for local air ambulance service.

The Bath Half Marathon is one of the longest established and most popular city-centre road events in the UK and took place on Sunday, March 15 covering the centre of the historic city.

Louise was among the 15,000 runners and set the goal to raise £200 for the run towards her total commitment of raising £1,000 for the charity this year.

This was not Louise’s first time running the Bath Half Marathon, and not her first time running for Wiltshire and Bath Air Ambulance.

“I ran the Bath Half Marathon last year for the same charity. It was a challenge but one where I enjoyed every minute of it,” said Louise.

“So much so, I had to go back. Knowing to take my time, enjoy the views of the beautiful city of Bath and all while raising much needed funds makes something I am committed to achieving.”

Wiltshire and Bath Air Ambulance is a charity which started in 1988 and provides critical media care by land and air across Wiltshire and Bath.

With their helicopter and critical care cars, the team are on call all year round and respond to an average of four calls daily.

They provide the same level of critical care as a hospital with their expert team and specialist equipment to those who need it. They are entirely funded by donations.

Louise raised a total of £365 for Wiltshire and Bath Air Ambulance to date.

“As someone who has lived in Wiltshire for most of my life, I have known about Wiltshire and Bath Air Ambulance. I first met the team when I ran the Bath Half Marathon in 2025.

“They were phenomenal and when I went behind the scenes at the beginning of this year, I saw the crucial work they do and how much our community relies on their services,” she said.

“This charity means a great deal to me and it’s a privilege to fundraising for them,” Louise continued. “To be supported by my family and friends has been invaluable.”

To donate to Louise’s Bath Half Marathon campaign for Wiltshire Air Ambulance and continue her mission, visit her Just Giving page: https://www.justgiving.com/page/louise-muir-sage-2026?utm_medium=FA&utm_source=CL