Bracknell office-to-industrial scheme wins planning consent
Planning consent for a £50 million, 142,433 sq. ft logistics and industrial development at the former Dell HQ in Bracknell has been secured by investor Blue Coast Capital and developer Jansons Property.
Demolition has now completed, and the scheme is expected to be completed in Q2 2027.
The 8.1 acre site, formerly occupied by the 86,000 sq ft headquarters of Dell Technologies is being repositioned in line with the partnership’s strategy to acquire under-utilised out-of-town office estates and redevelop them for B2/B8 uses.
Andy Jansons, managing director at Jansons Property, said: “This is a great example of what we do – take tired office sites that no longer work and turn them into high quality logistics space that the market requires.
“Bracknell is a strong location with very little modern supply, and this scheme allows us to unlock real value while delivering sustainable, future-ready buildings.”
The planning approval covers a 142,433 sq. ft of new build B2/B8 accommodation, comprising three units ranging from 15,782 sq. ft up to 72,672 sq. ft offering flexibility to suit a broad range of occupiers.
Situated between the M3 and M4 corridors, the former Dell HQ site also benefits from strong logistics connectivity and is in an area where supply of modern industrial space is currently lacking.
The site is also being designed to achieve BREEAM Outstanding and EPC A. Sustainability and future proofing initiatives will be incorporated into the development, and include PV panels, EV-charging infrastructure, extensive cycle parking, and a dedicated cycle path.
In addition, 98 per cent of demolition waste have been diverted from landfill. A high proportion of this material is being crushed and reused during the next stage of construction.
John Stacey, managing director of UK Real Estate at Blue Coast Capital, said: “We are delighted to have secured planning approval for our proposals at the former Dell House, Bracknell.
“Working closely with our partners at Jansons Property, we look forward to bringing forward a best-in-class urban logistics scheme into this supply constrained market and to take advantage of the acute undersupply of quality space in this strategic location.”