• Swindon & Wiltshire Tech
• Thursday March 20 2025
• Author Name: Peter Davison

Chippenham firm creates new brand for TV presenter Sir Trevor Phillips’ analytics company

Chippenham-based creative agency Milk & Tweed has designed a new brand and website for journalist and TV presenter Sir Trevor Phillips’ pioneering analytics company.

Webber Phillips specialises in cultural heritage analysis, using data and its own software to help organisations understand and engage with diverse populations through demographic insights.

The company was founded by the journalist and former Chair of the Equality and Human Rights Commission with Professor Richard Webber, inventor of the geo-demographic classifications systems Acorn and Mosaic.

Director Emily Sparks said the company, which has with worked national organisations including the Premier League and Prostate Cancer UK, needed the new website to better showcase its work and reflect the pedigree of the clients who rely on its research.

“A lot has changed in our business since our last website was created and we wanted something that is more visually up to date but also one that shows off the fact that we offer these products that meet our clients’ needs,” she said.

The company helps its clients understand the cultural make-up of their audience, their customer base or the population area they are trying to communicate with.

“Part of our role is very much around education,” said Emily. “While people do recognise the fact that the country is becoming more diverse, they can’t necessarily quantify it so we use software that we have developed to do that for them.”

It helped Prostate Cancer UK’s campaign to raise awareness among black men, particularly those from Afro-Caribbean and sub-Saharan African communities, by identifying the communities where they live.

Milk & Tweed designed new branding for the company featuring an abstract ‘W’ brandmark formed from three simple ovals, symbolising diversity and different-sized ethnic groups. The oval shape changes in size and rotation through the brand style to symbolise diversity.

Milk & Tweed creative director Jake Jeffries said: “When we had the chance to work with Webber Phillips we jumped at the chance, the team were very excited about the project and the subject matter is very close to my heart and home.”