• Swindon & Wiltshire Experts
• Wednesday May 20 2026
• Author Name: Jon Ladd

Five ways to get your website found by AI engines

Businesses wanting to get found online should take steps to make their websites AI-engine-friendly, says Jon Ladd of Swindon digital marketing experts Jazzbones.

For decades, the goal of every website owner was to be ranked highly on Google. But the digital landscape has shifted.

We aren’t just optimising for keywords anymore, a practice known as Search Engine Optimisation.

Websites now have to be Generative Engine Optimised, or GEO – in other words, optimised for AI engines – and they have to work really hard to achieve both.

The evidence that your potential customers are using AI engines is there. Well over one billion people worldwide use standalone platforms like ChatGPT, Claude, or Gemini every month.

AI-powered search and assistant sessions now equate to around 56 per cent of traditional search engine volume.

In highly competitive markets, it’s even more essential for websites to be AI-friendly, so information can be promoted by the AI engines to potential customers.

If someone is looking for an estate agent in Swindon, for example, instead of searching on Google, they might now turn to an AI engine and ask it to search, based on the criteria they put in. It is a much more intuitive way to use search.

So, how do you GEO your website, so that it’s found by AI engines?

These five simple tips are a starting point.

Write for snippet extraction

AI engines rarely send a user to your homepage to browse. Instead, they lift a specific section of your text to answer a user’s prompt.

To win here, you need to start sections with a clear, one-sentence answer to a common question.

Explicitly using FAQ (frequently asked questions) sections is ideal, as when a searcher asks an AI a question, the AI looks for a website that has already phrased the answer perfectly.

The power of tables

When you are comparing items or listing prices, using a <table> tag is much more effective than writing a long paragraph.

Tables organise information into a clear grid, making it easier both for people and AI models to understand.

Give your website more depth

To stand out, you need to provide originality. AI engines look for signals of E-E-A-T (Experience, Expertise, Authoritativeness, and Trust).

So content such as original research or case studies will demonstrate your expertise, and you should also ensure every post has a clear author byline with a link to a verified bio.

Show what you’ve actually achieved

Real results matter. In the context of building a high-conversion website, showcasing real results through case studies and testimonials is vital, as sharing your successes provides the social proof necessary to transform hesitant visitors into confident, loyal customers.

Keep everything up to date

Regular updates signal that your business is active and relevant, while also improving visibility across search and AI platforms.

Jon Ladd is digital director at Jazzbones