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Branding expert Mike Land, who cheated death when his bungee snapped during a jump, has set the date for his Guinness World Record van pull attempt.

Branding expert sets date for Guinness World Record van pull attempt

Branding expert Mike Land, who cheated death when his bungee snapped during a jump, has set the date for his Guinness World Record van pull attempt.

Mike, who runs Swindon-based Nickel Design, will be pulling a 1.5 tonne van as far as he can in 24 hours, hoping to beat the current world record of 32 miles (51.5km).

The venue is Down Ampney airfield and Mike will start the attempt at midday on Friday October 4, finishing at midday on Saturday October 5.

It’s all in aid of Wiltshire Air Ambulance, and Mike hopes to raise £12,000 – that’s what it costs per day to keep this lifesaving service airborne.

This is the latest fundraiser by Mike, who has netted thousands of pounds for a number of health-related causes, all inspired by a near-death experience, when his rope snapped during a bungee jump.

Doctors feared Mike would never make a full recovery, but the medics were wrong, and he has spent the last 30 years since the accident pushing himself to the limit with ever-daring feats, including abseiling down Portsmouth’s Spinnaker Tower.

Mike has been in training for the world record attempt for months, and had hoped to tackle it sooner, but was finding it difficult to locate a suitable venue. Down Ampney airfield, between Cricklade and Fairford, is a former RAF airbase, and meets the criteria set by Guinness World Records.

“I’ve been planning this event for a long time, and can’t wait to get going, but at least the delay has meant I’ve been able to continue my fundraising,” said Mike. “I’m so grateful for everyone who has supported me so far, and if anyone wants to cheer me on, on the day and even into the night, that would be great.”

So far, Mike has raised more than £10,000 in sponsorship and is looking for a final push to get him to £12,000.

To sponsor Mike visit https://www.givengain.com/ap/mike-land-raising-funds-for-wiltshire-air-ambulance.

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