• Swindon & Wiltshire Community champions
• Wednesday July 31 2024
• Author Name: Peter Davison

Brewery extends 128-year relationship with Swindon Town

Arkell’s Brewery is continuing its 128-year relationship with Swindon Town – believed to be one of the oldest business relationships in English football.

The brewer – Swindon’s oldest business – has signed a new three-season deal with the League Two club, which will include the continued sponsorship of the Arkell’s Stand, a prominent feature at The County Ground and the first thing visitors see when arriving at the stadium.

Back in 1896 Thomas Arkell donated £300 for the construction of the original stand, which bears the name of the family brewer today.

Brewery sales director Nick Arkell said: “We are proud to extend our partnership with Swindon Town Football Club.

“Our commitment to the club remains unwavering, and as Swindon’s longest-running company, it feels natural to cement our relationship with the town’s football team.

“As the club’s first sponsor, this partnership epitomises our shared history and dedication in the town. We believe this is one of the longest commercial relationships on record in the English Football League and we look forward to remaining dedicated in supporting STFC’s ambitions both on the pitch and as a hub for events and activities.”

Swindon Town Football Club chief commercial officer James Watts said: “We are absolutely delighted that Arkell’s commitment to the club remains as strong as ever as it shows a commitment to all local businesses and supporters which identifies the vision to grow the club not only as a football stadium but a venue with events such as concerts and other sporting events.”

Pictured: George Arkell, James Watts, and Nick Arkell Photo by Callum Knowles