• Swindon & Wiltshire Appointments
• Monday June 2 2025

Vail Williams announces new managing partner

Property consultancy Vail Williams has announced a change in leadership with managing partner Matthew Samuel-Camps stepping down after a decade at the helm.

The Reading-based firm has appointed Danny George in his place, with Matthew becoming the firm’s chairman.

During his tenure, Matthew (left) led the business through a period of sustained geographical expansion – both organic and acquisitive – which saw him orchestrate the firm’s entry in several new markets including Oxford (2024) and Bournemouth (2021).

Through his delivery of three consecutive business plans, Matthew has overseen the doubling of Vail Williams’ turnover which is expected to exceed £21 million for the first time this year, whilst also developing new service lines which have contributed to the growth of the team by 50 per cent to 175 people today.

“Vail Williams has gone from being a business with great potential to a confident, high-performing consultancy with purpose and pride,” said Matthew.

“The foundations we have built have turned ambition into major achievements – both for our clients and our people – including accreditation as an Investors in People Gold business.

“When I became managing partner, I had a personal goal to achieve a sustainable turnover of at least £20 million within 10 years, but not just any old way – the right way – to ensure we could create a compelling, values-driven business to be proud of.

“As I step down, I do so having achieved that goal and so much more, thanks to the unwavering support of our clients and our people. For that, I am both incredibly grateful and proud.

“Our business is in the right place for a fresh perspective – for someone who brings new energy and who, like me, has their sights firmly on the future. I couldn’t be more delighted that the person taking over is Danny George.”

Danny (right) said: “It’s a privilege to follow in the footsteps of Matthew, whose leadership has transformed Vail Williams over the past decade. I’m excited to build on that legacy and lead a firm that continues to put people and purpose at the heart of everything it does.”

The change in leadership comes as Vail Williams launches a new three-year business plan aimed at further innovation, service excellence and sustainable growth.

Danny, a partner and member of the executive board, joined Vail Williams as an associate in 2016 when the firm acquired business rates specialists Bisset Moffatt Hill and quickly rose up through the ranks to partner in 2018 before being made lead partner for the firm’s business rates practice in 2019.

In 2020 he was made regional managing partner for the Gatwick region and led on a significant corporate values project which has become the cornerstone of the business’ culture, before being promoted to the executive board in 2023.