• Swindon & Wiltshire Appointments
• Thursday May 15 2025

Apetito appoints new customer service director

Trowbridge-based frozen ready meals manufacturer Apetito has appointed Jason Keegan as its new customer service and distribution director.

Jason has 30 years in logistics and supply chain management, having worked for New Look, Marks & Spencer and Nisbets.

He will be based at the firm’s distribution centre at Portbury, near Bristol.

“I’m delighted to join the Apetito team and plan to lead initiatives to enhance customer service experiences and optimise distribution costs, whilst developing a forward-thinking strategy for future growth,” said Jason.

Jason plans to leverage data analytics for cost-saving opportunities and is eager to explore innovative distribution technologies to ensure Apetito can continue delivering its meals to some of society’s most vulnerable across the UK.

Apetito is the UK’s leading food producer for the health and social care sector.

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