Swindon & Wiltshire News
Salisbury BID appoints new CEO
Salisbury BID, the organisation charged with running the city’s business improvement district, has appointed its new CEO.
Eleanor Burke has been promoted to the top spot from her previous role as marketing and communications manager for the organisation.
In her previous role she led citywide initiatives and delivered major marketing successes that boosted engagement and visibility for the city’s businesses.
The BID is responsible for a number of improvements that make the city more attractive to visitors and safer for businesses and residents. These include the 24-hour city centre CCTV, into which the BID invests £25,000 each year, a ShopWatch radio scheme via which retailers can alert each other to criminal and antisocial activity, a city ranger service, and access to economic and footfall data.
Marketing activities include the Experience Salisbury website, Summer & Christmas What’s On Guides, public art installations, the Salisbury Gift Card scheme, and the production of 6,500 promotional tote bags.
Eleanor said: “After several brilliant years as marketing & communications manager – and leading all things Experience Salisbury – I’m honoured to take on this next challenge, championing the city and business community I care so deeply about.
“It’s a big moment, and while I’ll be transitioning into the role and balancing some marcomms responsibilities for a little while, I’m so excited for what’s ahead.
“Thank you to everyone who’s supported me on the journey so far – from colleagues and board members to the amazing partners and businesses that make Salisbury so special.
“I’m looking forward to this new chapter, continued collaboration, and lots of good things to come.”
Salisbury BID is funded by just under 500 businesses in the city centre that have a rateable value of £12,000 or more. These businesses were eligible to vote in the BID’s renewal ballot.
In 2023, the BID won a third five-year term to improve the business environment in the city.
