• Swindon & Wiltshire Professional services
• Monday June 17 2024
• Author Name: Peter Davison

PR podcast reaches download milestone

A podcast whose mission is to shed light on the world of PR, to help businesses build their brand, has reached more than 4,000 downloads.

PR not BS with Fiona Scott, was launched in December 2021 by Fiona, who runs Swindon-based PR consultancy Scott Media. More than 70 episodes have now been aired.

Fiona, whose background is in journalism, wanted to give SMEs advice and tips on PR and how to get traction in the media. Her guests have included fellow journalists, PR professionals and small business owners.

Now the twice-monthly podcast has reached more than 4,100 downloads, and is being listened to in almost every continent, with a big contingent in the United States and South Africa.

“I am really pleased with how well the podcast has been received,” said Fiona. “I wanted to create a space where I could talk about PR and the benefits to businesses and brand owners, in terms of raising their profile and building trust and credibility with their audiences.

“I also wanted to bust a few myths. PR is often delivered in a smoke and mirrors way, but it needn’t be mysterious or complicated. PR is something you have to keep working on, it’s not a magic wand, but by using some of tips and advice from me – and my guests – it can really help cut through to consumers in this busy online and offline world.”

As well as the podcast, Fiona now has a YouTube channel, called ‘Reel PR with Fiona Scott’. Both the show and the podcast feature interviews with PR and marketing specialists, as well as business owners who have found PR works for them, and have advice of their own, related to their sector.

One of the most popular podcast episodes featured national journalist Jill Foster talking about how to get coverage in the national media. Another which went down well, featured Fiona’s PR predictions.

Fiona’s top five podcasts were:

1. Do you feel safe in Wiltshire? Guest, former police officer Mike Rees
2. No BS PR predictions – solo podcast with Fiona
3. PR Brilliance from national journalist Jill Foster
4. Understanding the story of a trans woman, with guest Katie Neeves
5. How do you get your products in front of journalists? Guest, Nicola Snell.