• Swindon & Wiltshire M&A, deals
• Tuesday January 6 2026

Private equity firm LDC exits investment in education media specialist

Private equity investor LDC has exited its investment in a Bristol-headquartered education media and services provider Hybrid to US-based education company EAB.

The transaction follows a what LDC said was a “highly successful four-year partnership” that has “delivered significant growth and international expansion, having more than quadrupled revenue and tripled headcount.”

Charlotte Street-headquartered Hybrid operates across the UK, APAC and the US, with a fully integrated service offering combining insights, AI-driven technology, creative, strategy and digital marketing.

Its services help to drive student enrolment for leading higher education institutions around the world including the University of Bristol, the University of Glasgow and Adelaide University.

Since LDC’s investment in June 2021, Hybrid has pursued an ambitious domestic and international expansion strategy.

With support from LDC, the business opened its first US office in Philadelphia in 2022 and has since experienced significant organic growth across the country, complementing its established presence in Bristol, Sydney, Shanghai and Kuala Lumpur.

It has also completed two strategic acquisitions – Prompt Marketing in 2023 and Crisp Digital in 2024 – which collectively brought valuable expertise into the leadership team, strengthened Hybrid’s capabilities and technology development expertise, and added a presence in Kathmandu.

Hybrid has also significantly developed its technology and data proposition with LDC’s support, including AI-powered reporting and optimisation and its proprietary Data Mapper and analytics tools, enabling it to better serve customers in an increasingly complex marketing landscape.

During its partnership with LDC, Hybrid has more than quadrupled revenue and tripled headcount from 63 to almost 200 employees across six countries.

Dewi Hughes, partner and head of South West & Wales at LDC, said: “We are immensely proud of what Chris Cammann, CEO, and the team at Hybrid have achieved over the past four years.

“The business has delivered exceptional organic growth, evolved strategically through acquisitions and technology, and achieved huge success through its expansion into the US and APAC markets.

“Hybrid’s success demonstrates the strength of its market-leading proposition and the quality of its management team. We have thoroughly enjoyed our journey with Hybrid and we are confident that the partnership with EAB will provide an excellent platform for the business’s next phase of growth, combining Hybrid’s global education expertise and AI-powered marketing solutions with EAB’s deep understanding of the US higher education market.”

Chris Cammann, CEO of Hybrid, added: “LDC has been an outstanding partner, providing not just capital but strategic support and expertise that has been instrumental in our growth journey. Together, we’ve expanded our geographical footprint, enhanced our service offering through two strategic acquisitions, and invested significantly in our technology and people.

“I want to thank Dewi, Oliver and the entire LDC team for their commitment to our vision and their belief in what we’re building. This partnership with EAB represents an exciting new chapter for Hybrid, and I’m confident it will enable us to continue delivering innovative, market-leading solutions to our higher education clients around the world.