• Swindon & Wiltshire M&A, deals
• Thursday November 27 2025

Watersheds advise on international acquisition of The English Cheesecake Company

Swindon corporate finance experts Watersheds have advised on the acquisition of The English Cheesecake Company by a Swiss company.

The Emmi Group has acquired The English Cheesecake Company, the UK premium cheesecake brand.

The English Cheesecake Company was founded as a family business in 2000 and generated sales of around £23 million in the past financial year.

For over 25 years, The English Cheesecake Company has been producing high-quality cheesecakes based on traditional British recipes.

The holds a strong market position in the premium cheesecake segment and is represented in all major retail chains in the UK.

While the cheesecake offering of the Mademoiselle Desserts Group, part of Emmi Group, is strongly positioned in the British food service market, The English Cheesecake Company’s retail business is the ideal extension to the distribution strategy, says the company.

“The bolt-on acquisition increases our presence in the fast-growing premium cheesecakes segment and contributes to the global indulgence mega-trend,” said Didier Boudy, VP of Emmi Desserts.

The deal was led by John Stopher, partner at corporate finance advisors Watersheds.

John said: “We’re delighted to have successfully completed this acquisition. We presented a selection of opportunities to the client and worked closely with them to achieve the best deal that would meet their ambitions for expansion in the UK.

“Ultimately, this is a perfect example of how we use our expertise and contacts to identify off-market deals and bring strategic acquisitions smoothly to fruition.

“There is an exciting opportunity ahead for the combined teams to unlock substantial growth potential, which we look forward to watching unfold.”