• Swindon & Wiltshire M&A, deals
• Monday December 15 2025

BGF invests £16.6m in Workbooks to accelerate growth of its CRM platform

Growth capital investor BGF has completed a £16.6 million investment in Workbooks, the mid-market SaaS platform.

Based in Reading, Workbooks brings sales, marketing, customer support and commercial operations together in one system.

Workbooks serves hundreds of customers across a wide range of sectors in both the UK and USA. Customers choose Workbooks for its lower total cost of ownership compared to its nearest competitors.

The funding will be used to scale go-to-market and product development, with a focus on deepening the platform’s integrated workflow across sales, operations and finance. Workbooks will also build on its growing presence in the US.

Alongside capital, BGF has supported the appointment of Julian Harper as non executive chair through the Talent Network and will provide ongoing value creation expertise as the business expands.

John Cheney, CEO of Workbooks, said: “Our mission is simple: give mid-market organisations an integrated platform that works the way their business works – without the complexity, hidden costs or bolt-ons that often come through alternative providers. BGF’s backing helps us move faster, while staying true to the customer-first philosophy that sets us apart.”

This investment was led by Investor Jack Teasdale, supported by Harry Kernick from the BGF Reading office.

Jack Teasdale (pictured), investment director at BGF, said: “Workbooks has built a differentiated proposition with a highly configurable platform that goes beyond traditional CRM. Customers value Workbooks’ deep functionality, intuitive design, and high quality service support, and we’re delighted to back John and the team as they invest further in product, channels and international growth”

This investment adds to a series of deals completed by BGF in 2025, including mobile data intelligence company TMT-ID, retail technology services provider PMC and hospitality accounting specialist Paperchase Accountancy.

This year, BGF pledged £400 million to high-potential businesses across the South West and Thames Valley, as part of a planned £3 billion national capital deployment over the next five years.