Swindon & Wiltshire News
Entrepreneurs put in the picture at immersive TikTok escape
A two-day immersive experience aimed at helping entrepreneurs master the art of digital storytelling has been hailed a success.
The Visibility Escape: TikTok Edition was organised by Enlightening Escapes, a Wiltshire-based venture founded last year, giving business owners an opportunity to step away from their daily routine and devote time to shared learning and experiences.
Hosted by Chippenham’s Bowood Hotel, Spa and Golf Resort, The Visibility Escape was designed to help business owners build confidence and clarity in their digital presence. Unlike traditional workshops, the event offered a small group of entrepreneurs a unique blend of practical learning, hands-on content creation, and high-quality hospitality.
The ‘escape’ focused on demystifying TikTok and demonstrating its strength as a powerful tool for business growth.
Delegates engaged in sessions aimed at building on-camera confidence and understanding the platform’s algorithm, all while enjoying the scenic backdrop of the Wiltshire countryside.
Three speakers coordinated the weekend of learning.
Enlightening Events co-founder Lauren Roberts led hands-on editing sessions to simplify the creative process.
Family law specialist Steven Wade shared his personal journey, offering practical advice around messaging, mindset and the importance of understanding your audience, while Malmesbury artist and creator Luke Hollingworth shared his experience in using storytelling to drive product sales.
Feedback from the delegates highlighted both the practical value and the overall experience.
Lauren – who runs Enlightening Escapes alongside Fiona Scott and Janet Shreeve – said they were delighted with how well the event had gone, and are already planning next year’s for spring/early summer.
“We created The Visibility Escape because we could see how many business owners were feeling overwhelmed by social media, particularly video. They know they need to show up, but often don’t know where to start,” she said.
“What we wanted to offer was something different. A space where people could step away from the noise, build confidence, and actually create content with the right support around them.
“Since coming back from the escape, it’s been amazing to see attendees actively showing up on TikTok and putting what they’ve learned into practice. Seeing that shift from uncertainty to action has been the most rewarding part.”
Pictured: Enlightening Escapes founders, from left, Janet Shreeve, Fiona Scott, and Lauren Roberts
