• Swindon & Wiltshire News
• Tuesday May 9 2023
• Author Name: Peter Davison

Ambitious PR celebrates two consecutive years of 50 per cent revenue growth

B2B and corporate PR and communications specialist Ambitious PR is celebrating the second year of achieving 50 per cent year-on-year revenue growth.

Now, the agency is setting its sights on £1.65 million revenue in 2023, securing its position as one of the largest independent PR agencies in the South West.

The agency’s expansion over the last year came from new retained clients including Acorn Property Group, Albert Goodman, BGF, Lifetime, Neighbourly, and Truespeed. Growth also came from the agency’s existing client base expanding their remit.

To drive forward further development, Ambitious is investing in marketing technology to deepen the insight they can provide to clients through data and analysis.

The agency will also be launching a dedicated digital PR offering and an end-to-end content strategy, creation, and marketing service.

Based on client demand for international PR support, Ambitious has joined the IPRN (International Public Relations Network) – the international network for independent agencies.

This will provide clients with access to a global network of PR agencies as well as driving new business and international knowledge transfer.

In the last year, Ambitious owners Lis Anderson and Sarah Woodhouse have promoted four team members and have now created four new positions which will represent a 22 per cent growth in headcount, taking the agency to a 22-strong team.

The agency, which has experienced no staff attrition in the past three years, has invested in a competitive benefits package designed in consultation with employees and created to be industry leading.

Lis said: “Our growth has been fuelled by investing back in the business – investing in our employees through personal coaching and development, through our competitive salary and benefits package, through new hires, new software and new technology to constantly develop and move our business forward.”

Sarah added: “Many of our recent new business wins have come from large companies based in the South West or companies with a regional office here, procuring the national, regional and sector PR and communications support they need on their doorstep.”

Ambitious focuses on b2b and corporate PR in core sectors including technology, ESG, property and placemaking, professional services, financial services, education and skills, healthcare, and the public sector.

Core services include strategic planning and communications, media relations, digital PR, press office management, thought leadership campaigns, issues and crisis management, stakeholder mapping and engagement, employer brand communications and media training. Content services include content strategy, creation, and marketing.

Female-founded, owned, and run, Ambitious celebrated its first decade in business in 2022.