Swindon & Wiltshire News
Sprague Gibbons announced as headline sponsor of Break the Cycle charity cycling event
Bristol marketing agency Sprague Gibbons has announced it is to be the headline sponsor for the 2024 Break the Cycle, the annual charity sportive ride which raises funds for Bristol Bears Community Foundation, Robins Foundation, and Bristol Sport Foundation.
Sprague Gibbons has been involved with the charity ride since its inception in 2010 and takes the headline sponsorship spot alongside Bristol commercial property agent Alder King.
Now in its 14th year, Break the Cycle 2024 will take place on Sunday, June 30 and offers cyclists a choice of three routes – Gold (100 miles), Silver (66 miles) or Bronze (42 miles), ensuring there’s something for everyone.
This year, cyclists will depart from Ashton Gate and traverse around the scenic Mendips as carefully designed by three-time Olympic cyclist Oli Beckingsale. Previous events have attracted up to 300 participants, and raised over £25,000.
Peter Gibbons, managing director of Sprague Gibbons – a full-service marketing agency, based in offices on Queen Square, Bristol – and co-founder of ‘Break the Cycle’ said: “We are immensely proud to be headline sponsors of this fantastic event. This is the 14th year that we have sponsored and supported Break the Cycle, and I encourage anyone, regardless of age or ability, to take part.
“The passion and energy of the staff at the Bears Community Foundation is astonishing. Its track record of working with folk of all ages, communities, schools, and sports clubs to unite and motivate people, through the power of sport, is remarkable.”
Prospective participants can visit https://tickets.bristol-sport.co.uk/en-gb/categories/break-the-cycle to find out more and to sign up.
