Swindon & Wiltshire News
Sports marketing agency teams up with Hilton to provide new kit for cricketers
Chippenham-based sports marketing agency Gift of Kit has announced a new partnership with global hospitality brand Hilton to support grassroots cricket teams across the country by providing exclusive Hilton sponsored cricket kits.
The initiative will see cricket teams receive Hilton-sponsored kits in a collection of exclusive designs and colours.
The new partnership will build on Hilton’s ongoing work with Lancashire Cricket and its award-winning No Boundaries campaign, which focuses on breaking down barriers and offering the best possible support to female athletes both from an elite and grassroots perspective.
The new initiative underlines both parties’ continued commitment to fostering inclusivity and promoting the development of cricket from the ground up.
Gurmej Bahia, senior vice president, global brand marketing strategy said: “For over two years, we’ve worked with Lancashire Cricket to support more women in cricket, whilst also helping them perform at their best whenever they travel by ensuring they have a great night’s stay.
“Our work with Gift of Kit will allow us to build on that legacy at a grassroots level, to help more men and women thrive both on and off the field.”
Gift of Kit adds Hilton to its all star line-up of partner brands including Starling Bank, Just Eat, and World Rugby.
Jonathan Green, co-founder of gift of kit said, “We are delighted to welcome Hilton as a partner in grassroots cricket; this commitment will make a huge difference where it is needed most and sits alongside Hilton’s sponsorship of Lancashire Cricket, from grassroots to elite.
“The growth in participation, particularly in girls’ and women’s teams, shows the appetite is there but a constant barrier is kit sponsorship, and Hilton are providing that; caps off to them!”
Teams interested in accessing a Hilton sponsored cricket kit will be able to apply through the Gift of Kit website until September 9. The initiative is open to all cricket teams across the UK.
For more information on how to apply and to learn more about the new initiative, visit https://giftofkit.com/hilton
