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Swindon Domestic Abuse Support Service

Domestic abuse charity reaches out to business community with new appointment

Swindon Domestic Abuse Support Service has appointed a new business development officer to connect the charity with the business community.

Cassie Dawson spent 17 years at Nationwide in a variety of corporate roles, becoming a specialist in social investment before moving into the education sector.

She joined Swindon Domestic Abuse Support Service in 2023 to “give something to the charity that had supported me in the past.”

As part of her role, Cassie will also take responsibility for growing the ambassadors programme and fundraising initiatives.

“Employers have a massive part to play,” said Cassie.

“Supporting employees has undeniable business benefits in terms of overall happiness and productivity, as well as being able to spot signs of abuse and unhealthy behaviour.

“People in business may also have families and connecting all the parts is the only the way society can change.

“That’s the way we approach it at SWA – tackling the different aspects for the same cause and so taking a whole family and society approach to ending domestic abuse.”

Swindon Domestic Abuse Support Service interim CEO Kate Rowland, added: “Cassie’s combination of corporate and social investment experience, as well as her passion for the charity made her the ideal choice for the role.

“We have ambitious plans for the future, including expanding our work with businesses both locally and nationally, and we’re all sure that she will play a pivotal role in achieving our goal of a society without abuse.”

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