• Swindon & Wiltshire News
• Tuesday May 16 2023
• Author Name: Peter Davison

VisitWiltshire launches travel guide to support county’s £1.5 billion tourism economy

A new travel guide has been launched by the county’s destination management organisation, VisitWiltshire, to support the county’s £1.5 billion tourism economy.

The guide, It’s Time for Wiltshire, aims to raise awareness of Wiltshire towns and tourism businesses which are suitable for domestic and international groups and those booking through the travel trade.

The new digital guide includes outstanding attractions, fun packed activities, special interest tours, inspirational itineraries, places to stay, refreshment stops and so much more.

Visitors can explore the World Heritage Site of Stonehenge and Avebury, Longleat, Bowood House & Gardens as well as some of the less well-known places to visit such as the REME Museum, Cholderton Rare Breeds Farm and Bluestone Vineyards and Iford Manor Gardens.

There are also charming rural market towns and villages such as Bradford-on-Avon, Corsham and Marlborough, plus refreshment stops like The Bridge Tea Rooms and accommodation options for groups of all sizes include the Old Bell Hotel, The Angel Hotel and Stones Hotel.

Florence Wallace, head of travel trade said, “We’re delighted to launch this new digital resource which showcases our key travel trade partners who are specifically keen to welcome international and domestic travel trade.

“We work closely with these suppliers and our network of intermediaries facilitating relationships to encourage contracting to help boost the county’s tourism economy.”

In addition to the new digital guide there are also specific trade website pages which contain information including trade rates or discounts, specialist tour information and booking/contracting contacts.

The launch of this new guide coincides with the announcement that Wiltshire has been shortlisted as a Group Leisure & Travel Awards Finalist 2023.

Tourism supports an estimated 28,000 jobs in Wiltshire.

Main image: Standing stones at Avebury, courtesy of VisitWiltshire

Latest: County tourism gets a boost with VisitWiltshire accreditation