• Swindon & Wiltshire Professional services
• Thursday September 4 2025

Good Boost receives £200k investment from BBRC to support the development of personalised AI tech

Impact investment firm BBRC has ploughed £200,000 into Good Boost, a Bristol-based social enterprise that designs, develops and manufactures hardware and software technology to support people suffering with musculoskeletal conditions.

Good Boost’s unique approach combines new AI technology with bespoke hardware to facilitate in-person, community-led exercise sessions and virtual sessions at home to support people with MSK issues who are in desperate need.

The organisation primarily works with community and leisure centres across Bristol and the UK, providing its equipment and services for sessions to be delivered to people in the community in need of support.

The investment from the BBRC-managed City Funds impact investment fund at the end of last year has propelled Good Boost to partner with around 22 new community and leisure venues in the wider Bristol region totalling 27 existing and new, with an estimated 155 participants per venue over a 12-month period.

Good Boost will also carry out community outreach in at least three community venues across Bristol, particularly in areas of the city with high deprivation, and will work with venues to create an affordable concessionary rate for people on low incomes and a free virtual service to users with a Bristol or Bath postcode.

Ben Wilkins, chief executive of Good Boost, says: “We are delighted to receive this investment from BBRC, at a time when many people are struggling with their day to day lifestyle and really in need of help.

“The investment will significantly help us expand our practices, in line with community venues, to provide sophisticated guided support to those individuals struggling with MSK conditions, as well as providing a sense of community support.”

Jari Moate, investment director at BBRC, says: “We are immensely proud to support Good Boost with its innovative approach to using AI for community health.

“This investment lines up perfectly with our mission to foster social impact, by enabling Good Boost to enhance the wellbeing of people across the Bristol region, particularly those affected by musculoskeletal conditions.”

The scale of MSK issues in the UK has grown massively in recent years. Over 30 million working days are lost due to MSK conditions every year in the UK and they account for up to 30% of GP consultations in England. NHS data highlights that waiting lists for MSK services in the UK are currently 14 weeks.

Good Boost sessions can be delivered in any pool, gym and leisure space by any member of staff or without staff. To the individuals attending, the peer-led sessions ensure users stay motivated with people who share their experiences, and by supporting venues with limited staff numbers, Good Boost can bring in new members for venues creating additional revenue.