• Swindon & Wiltshire Motors
• Tuesday October 7 2025

Chinese EV brand coming to Swindon

Chinese EV firm BYD will be coming to a showroom in Swindon.

Motor group Marshall already operates Land Rover and Jaguar franchises on Dorcan Way.

Now the group will be opening a new showroom dedicated to BYD, the low-cost EV manufacturer.

BYD has grown into a global leader of electric vehicles. The entry level Dolphin Surf retails at under £20,000, while the premium Seal and Sealion start at £45,000.

Gary Savage, CEO of Constellation Retail, said: “The launch of our seventh BYD store in Swindon marks another important step in our strategic expansion.

“It underscores our commitment to shaping the future of mobility through a diverse and forward-thinking brand portfolio that reflects the changing needs of our customers.

“Our new showroom on Dorcan Way will deliver an outstanding customer experience, offering a dynamic space to discover and engage with the brand’s full range of electric and hybrid vehicles.”