• Swindon & Wiltshire News
• Monday October 31 2022
• Author Name: Peter Davison

Marlborough named third best-performing retail centre in UK by Harper Dennis Hobbs

Marlborough has been named the third best-performing retail centre in UK, according to a chart compiled by real estate advisor Harper Dennis Hobbs.

The market town was pipped to the post by Buckinghamshire market town Beaconsfield and Kingston upon Thames in Surrey.

Harper Dennis Hobbs publishes an annual Vitality Report in January, but for the first time has published mid-year rankings in October.

HDH’s Vitality Rankings determines the health of high streets and shopping centres by analysing a number of factors, including vacancy rates, residents’ movement and suitability to local consumer demand.

The rankings reveal the top 50 retail centres, compiled from a list of 1,000 by the strategic retail property consultancy.

Many of the UK’s larger retail centres, including large towns, city centres and regional shopping malls, have seen the health of traditional retail centres bounce back over the past eighteen months, following the impact of the pandemic in 2020.

Kingston-Upon-Thames, York and Chester have all made small, yet positive, movements up the top 20, with Bath, Oxford and Exeter also climbing the rankings in the top 50.

The ranking’s top 20 is still dominated by smaller towns that continue to benefit from a shift in shopping habits to local high streets, and many families relocating from larger cities due to the impact of remote working.
Locations such as Beaconsfield and Henley-on-Thames have risen sharply since 2019, benefitting from consumers’ shift to local high streets.

Andy Metherell, head of consultancy and analytics at HDH, and lead on compiling the Vitality Rankings, says the rankings are starting to reflect the mix of hybrid working and the return to normality following Covid-19 restrictions.

“We are starting to see larger centres rise in the rankings as shoppers return to city centres and regional malls,” he said. “But with hybrid working now such a common working model, small and affluent commuter towns are still benefiting from that change in behaviour. Therefore these areas continue to populate the top of the rankings.

“We have also seen seaside towns and other domestic tourist hotspots maintain their places in the top 50, with Brits visiting these locations over the summer. So, it’s no surprise that they’re doing well.

“We are beginning to see the impact of the cost-of-living crisis on spending levels and consumer confidence. We may not see the full impact of inflation, rising interest rates, rising energy bills and a squeeze on household income until Vitality Rankings 2023. This is expected to have an impact on all areas, but especially some of those that are less affluent.”

The top 20 retail centres are:

1. Beaconsfield
2. Kingston upon Thames
3. Marlborough
4. Wimbledon Village
5. Henley-on-Thames
6. Tenterden
7. Sevenoaks
8. Skipton
9. Reigate
10. Harpenden
11. Farnham
12. Berkhamsted
13. Ilkley
14. Ringwood
15. Harrogate
16. Cobham
17. York
18. Chester
19. Beverley
20. Brighton Central