• Swindon & Wiltshire Manufacturing
• Tuesday December 16 2025

Artisan bakery expands into breakfast cereal with new range

Artisan bakery Pipp & Co is once again expanding its range – this time into preservative-free breakfast cereals.

The Swindon-based bakery – which recently scooped a national award for its rhubarb and ginger jam vegan doughnut – is launching two cereals, staying true to its ethos of using only quality ingredients, with no additives or preservatives.

The two varieties – seed and maple granola, and apricot, cranberry and seed muesli – are based on family recipes, and available for retail as well as for wholesale.

Both lines are crafted using high-quality ingredients and designed for retail shelves, café breakfast menus, farm shops, and grab-and-go merchandising.

At the same time, Pipp & Co – whose success is founded in its signature range of artisan doughnuts, fresh baked and all free from artificial additives, colourings and preservatives – is also expanding its popular range of savoury bakes.

Following five months of successful trials with several large wholesale partners, now available are spinach and feta brioche pastry diamonds, and brioche cheddar, cream cheese and chive pinwheels. The two products are available for wholesale and distribution, and are supplied fresh, so they can be frozen on the day of purchase, so eliminating waste.

Betina Evangelista, who owns Pipp & Co with husband Mario, said:
“We are very excited to see our artisanal, preservative-free pastries becoming so popular. The response to these two new, premium vegetarian recipes has been really positive. They are ideal for our retail partners like cafés, delis, farm shops and caterers, who benefit from the convenience, for a premium product with no waste.

“We are confident that our customers are going to love our granola and muesli breakfast cereals and very excited to be expanding our product range. We feel we are now being recognised for a variety of products and not just our doughnuts.”

Just last month, Pipp & Co’s rhubarb and ginger jam doughnut was the stand out winner at this year’s annual awards, run by PETA – the UK-based charity dedicated to establishing and protecting the rights of all animals.