• Swindon & Wiltshire Economy
• Monday August 12 2024
• Author Name: Peter Davison

New trails added to the Explore Wiltshire heritage app

Two new towns and a village have been added to the Explore Wiltshire app, giving a boost to the county’s £1.5 billion tourism economy this summer.

Melksham (pictured), Tisbury and Wilton are the latest to feature on the free app with new trails, hunts and events listings for each location, depicted by photos, audio walkthroughs and video clips.

First launched in June 2023, the app already has walking trails and visitor information for Bradford on Avon, Chippenham, Cricklade, Devizes, Marlborough, Malmesbury, Pewsey, Salisbury, Trowbridge and Warminster.

The app is location-aware and features information on nearby landmarks, cultural sites and significant historical events.

An audio introduction to each location is provided by Wessex Archaeology’s Phil Harding who was a member of popular Time Team programme on Channel 4.

The latest update to the app also includes a treasure hunt based on Warminster’s Longleat Safari Park. Users can locate 14 special posters of animals found at the park at businesses around Warminster town, with a prize for one of the lucky winners.

Cllr Richard Clewer, leader of Wiltshire Council and cabinet member for heritage, arts and tourism, said: “Whether you are visitor or a resident, the Explore Wiltshire app is a great way to discover the rich and diverse heritage of Wiltshire and get active this summer.

“Vibrant, well-connected communities is a key priority for us and the app is a great way for people to support the local economy as they visit local amenities found along the trail.”

The Explore Wiltshire app was created by Wiltshire Council in collaboration with town and parish councils and Bristol-based app developer Calvium.

It was developed on the Place Experience Platform which supports the local and visitor economy.

Initial content was researched and written by the Archives and Local Studies team at the Wiltshire & Swindon History Centre in Chippenham.

The app is free and available to download from the Apple App Store or Google Play.

Image published under Creative Commons licence