Swindon & Wiltshire News
New Christmas event coming to Swindon’s town centre
A new festive celebration will be coming to Swindon later this month.
Swindon Winter Fest on Saturday, November 22 promises a magical one-day festival of culture, creativity, and community, along with community workshops in the weeks leading up to the event and a special festive trail lasting until Christmas Eve.
Swindon Winter Fest celebrates the creativity of Swindon through free family-friendly, imaginative experiences.
Among the attractions are The Whilers (pictured) by innovative creative tech studio Air Giants, which interact with the crowd and each other.
These larger-than-life, otherworldly glowing creatures standing at three meters tall and are powered by advanced robotic technology.
The winter wonder continues thanks to local artists, who will be transforming a vacant retail unit into an ethereal lantern forest with the help of community groups, school children and visitors.
The magical installation will grow throughout the day as visitors create their own lanterns to add to the display.
Children will be invited to follow the panto-inspired Muddles’ Gingerbread Man Trail to find decorated characters hidden in local business windows as part of a fun discovery challenge organised by Artsite.
Families can also join in with a range of free creative workshops and activities organised throughout the day, including Sleeping-Beauty themed crafts inspired by the Wyvern Theatre’s unmissable pantomime.
Alongside the other activities, Winter Fest will present Once Upon a Thriftmas, an initiative to encourage visitors to come and start their Christmas and festive shopping in the town centre, where we have a wonderful community of Thrift and Charity shops offering an abundance of unique, budget-friendly and sustainable gift options.
The town centre will also be decorated with festive lighting and a Christmas tree in The Parade.
This new event is a first pilot for new ways of bringing the public and creative sector together at the beginning of an ambitious two-year programme to raise the profile of the town’s vibrant creative and cultural sector.
Organisers hope to build on learnings from 2025 to develop more ambitious plans for the festive season across the town in future years.
Dr Rod Hebden, Director of Swindon Culture Collective CIC, said: “It’s been a really joyful experience working with so many local people and organisations to create something truly magical this year, and something very different from the standard approach where there’s a divide between performers and the public. This year, families can get involved and help create the magic with together and make wonderful memories.”
Councillor Marina Strinkovsky, Swindon Borough Council’s cabinet member for placemaking, said: “I’m so pleased that we can bring Christmas activities to the town centre again, and that we’re doing it in collaboration with our partners at the Swindon Culture Collective.
“Swindon Winter Fest is going to be full of creative activities and opportunities for sustainable Christmas shopping. The town centre has lots of thrift and charity shops that offer pre-loved gifts looking for a new home, and it’s a great opportunity to support local organisations in an environmentally friendly and affordable way.”
Supported by Arts Council England’s National Lottery Place Partnership Fund, Winter Fest is a partnership between Swindon Culture Collective, Swindon Borough Council, Wyvern Theatre, Artsite, Gel Studios, along with artists drawn from across the town.
The Whilers image courtesy of Andre Pattenden
