• Swindon & Wiltshire Property
• Monday December 15 2025

New fashion offering sees 13 per cent rise in GenZ visitors to Cribbs

Bristol shopping mall Cribbs has seen a boost in GenZ visitor numbers following the arrival of youth-oriented fashion brands including AllSaints and Animal.

It says 36 per cent of total spend has come from young shoppers – outperforming the regional mall average of 30 per cent.

The company said the in GenZ shoppers was testament to the evolving fashion line-up at Cribbs which includes Mango, H&M, and River Island alongside recent arrivals AllSaints and Animal, with the latter selecting Cribbs for its first shopping centre destination.

Alongside the new arrivals many of Cribbs’ leading fashion and beauty brands have invested in new shop fits with the likes of M&S, Boots, Superdrug, River Island, and H&M creating flagship stores which act as showrooms, helping to draw in shoppers of all ages.

This investment – said the firm – cements Cribbs’ place as a hub for brands to test new store concepts and product ranges to help them stay ahead of the competition. A recent example of this was Topshop selecting the John Lewis at Cribbs as one of only four destinations for its new pop-up concept.

During 2025, Cribbs reported over 20,000 sq ft of leasing activity including new lettings, lease renewals, upsizes, and refits taking the asset to 99 per cent let.

This included the arrival of Scribbler alongside upsizes by Superdrug and Clarendon Fine Art.

Cribbs also continued to grow its F&B offering announcing a 3,675 sq ft letting with Pizza Express, who opened their second location within Cribbs Causeway, and welcoming Honest Burger to the former GBK space.

Cribbs continues to see strong demand from occupiers across the retail, F&B, and leisure sectors thanks to having the second largest catchment of all UK regional malls with it being the nearest major shopping destination for over 6.2 million people.

This has been supported by the increased investment taking place across the Cribbs Causeway area with the neighbouring Brabazon Development set to deliver 6,500 homes, 2,000 student rooms, a 19,500-capacity arena, as well as the creation of 30,000 jobs, all within walking distance of Cribbs.

Iain Minto, senior director, asset management at Sovereign Centros by CBRE, said: “Retailers are queuing to join our exceptional line-up to benefit from that extensive shopper base, which includes a rapidly growing GenZ audience.

“Unprecedented residential development is underway in the north Bristol area , creating new homes for thousands of families and professionals mere minutes’ walk from Cribbs.

“This will help to catapult spend potential here by almost £60m – offering a unique opportunity for operators not only to showcase their brand story to millions, but also to deliver all important sales volume.

“This explains why, for many of our brands, Cribbs is consistently the best performing store across their UK portfolios, and why so many retailers choose Cribbs as for their flagship location.

“From M&S’ investment in their flagship South West store at Cribbs last year through to the new arrivals we welcomed this year, including AllSaints, Animal, and the new Topshop pop-up.”

Sovereign Centros from CBRE provides full asset management services across Cribbs on behalf of M&G Real Estate, while Time Retail Partners and Cushman & Wakefield are retained letting agents for the centre, with Green & Partners retained in the leasing advisory role.