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Cybersecurity firm Immersive has announced the appointment of Mark Schmitz as its new CEO.

Bristol cybersecurity firm Immersive appoints new CEO

Cybersecurity firm Immersive has announced the appointment of Mark Schmitz as its new CEO.

Founder James Hadley will remain on the company’s board and transition to the role of chief innovation officer, focusing on driving strategic vision and innovation in partnership with the CEO.

Co-headquartered in Bristol and Boston, Immersive Labs has more than 300 employees worldwide. Its Cyber Workforce Optimization platform is helping leading enterprises around the world including Pfizer, HSBC, the Ministry of Defence, and the NHS.

Mark brings over 25 years of experience in the enterprise software market, with a proven track record of scaling companies and driving growth.

He most recently served as President at Collibra and Interim CEO at Citrix Systems, and has held senior leadership roles at SAP, Ariba, and Accenture.

His expertise spans business operations, sales, customer success, digital transformation, and marketing.

“We’ve achieved incredible milestones at Immersive and I am thrilled to bring Mark onboard and partner with him to usher in our next phase of growth helping our customers prove and improve cyber readiness,” said James.

“As we look to the future, Mark’s experience and leadership will be an invaluable complement to mine as we expand our market reach, as well as our leadership position, in the industry.

“This transition allows me to focus on my passion: driving our strategic vision, fostering innovation, and engaging with our customers and the broader market.”

Mark added: “I am excited to join Immersive and team up with James to realize the future of cyber drilling and exercising.

“Immersive’s innovative approach to people-centric cybersecurity is critical for confronting today’s and tomorrow’s threats, and it’s a key aspect of my decision to join the company.

“I look forward to working with this amazingly talented team to accelerate growth and deliver exceptional value to our customers.”

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