• Swindon & Wiltshire Innovation
• Tuesday April 28 2026

Loo pioneers unveil latest toilet at London Marathon

The Bristol-based creators of the UK’s first women’s urinal unveiled their next-generation loos at the London Marathon at the weekend.

Peequal say the urinals are the startup’s greenest and most event-friendly design yet.

Several new features – including some that are patented – were developed after two years of research with women, festival managers, cleaning staff and haulage companies.

It comes after a £925,000 investment raise, which will also allow the urinals to be exported overseas, for use in new markets.

Peequal’s urinals are three times faster to use than traditional portable toilets and have been used more than 1.25 million times at dozens of the world’s best events, from Glastonbury and Shambala to Pride events and Download Festival.

The urinals’ flatpack, tessellating design means 56 urinals fit on one 44-tonne lorry. That saves an average of 0.354 tonnes of CO2 per journey compared to traditional portable toilets.

And unlike some portable toilets, Peequal’s urinals require no water or chemicals.

Amber Probyn, co-founder of Peequal said: “We’ve found the average woman queues for more than an hour every day at festivals. This Female Fun Tax simply should not exist in 2026.

“These women should be out enjoying the amazing events they paid to attend, not missing the headliner while they queue.

“Our next-generation urinals will get women out of queues and back to the events they love, all while making events more sustainable.”

Peequal’s urinals were at 25 large-scale events in 2025 and are headed to over 40 in 2026.

Pictured: Peequal founders Hazel McShane (left) and Amber Probyn