Swindon & Wiltshire News
Seven digital marketing tips for e-commerce companies
Buyers rarely just ‘show up’ or just ‘land’ on your website these days. Each business has to attract, engage, hold on and grow their audience continually in a very crowded and global online marketplace, says Rob Curtis of The Pursuit Agency
Digital marketing is a strategy which flexes and changes over time and it’s vitally important for any business. That importance is even greater though when it comes to e-commerce businesses where products, or productised services, can be purchased online.
Buyers rarely just ‘show up’ or just ‘land’ on your website these days. Each business has to attract, engage, hold on and grow their audience continually in a very crowded and global online marketplace.
Here are a few things to think about to start to truly ‘show up’ for your audience in 2023 and beyond.
Implement Content Marketing
Create high-quality, informative, and shareable content, such as blog posts, infographics, and videos.
Use social media, email marketing, and other online channels to promote your content and attract more traffic.
Monitor your content’s performance using analytics and adjust your strategy accordingly.
Invest in Search Engine Optimisation (SEO)
Conduct keyword research and use them in page titles, headings, and content.
Ensure your website is mobile-friendly, loads quickly and has high-quality content.
Acquire high-quality backlinks from other reputable websites to improve your website’s authority.
Leverage Social Media Marketing
Develop a content strategy that aligns with your brand’s goals and target audience.
Engage with your followers by responding to comments, direct messages, and reviews.
Use social media analytics to track your progress and adjust your strategy as needed.
Use Email Marketing to Nurture Leads
Segment your email list and personalise your messages based on subscribers’ interests and behaviour.
Offer valuable content, such as exclusive discounts or insider tips, to encourage engagement and loyalty.
Use A/B testing to optimise your email campaigns and improve open and click-through rates.
Optimise Your Website for Conversions
Use clear and compelling calls-to-action (CTAs) throughout your website.
Simplify your website’s design and layout to improve user experience and reduce bounce rates.
Offer incentives, such as free shipping or limited-time discounts, to encourage purchases.
Utilise Influencer Marketing
Identify influencers who align with your brand’s values, target audience, and marketing goals and consider building a relationship with them. This can mean putting some budget behind this.
Measure your influencer marketing campaigns’ success using analytics and adjust your strategy as needed.
Implement Retargeting Ads
Create targeted ads that remind potential customers of the products they viewed or added to their cart in the recent or more distant past.
Use engaging ad copy and visuals to encourage clicks and purchases.
Monitor your retargeting ad campaigns’ performance using analytics and adjust.
Rob Curtis is founder of The Pursuit Agency based at the Workshed in Swindon. Rob set up his own agency less than a year ago after eight years in the profession and has already been shortlisted as Start Up Of The Year in the South West Community & Business Awards.
