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Little Miss Cake Maker - Samantha Whittingham

Wootton Bassett entrepreneur through to finals of national start-ups competition

A Wootton Bassett businesswoman has been nominated for a national award just five months after launching her cake-making business.

Twenty-five year-old entrepreneur Samantha Whittingham quit her job as a media sales executive in February to launch Little Miss Cake Maker, a web-based create-your-own cupcake business.

And in a bid to appeal to the corporate market, Samantha will embelish any cupcake with the logo or slogan of a company. 

Now, her website has been selected as one of just 100 semi-finalists in a competition run by The Pitch – billed as Britain’s biggest small business competition.

“I couldn’t believe it when I found out I made the top 100,” said Samantha. “I entered it thinking I would do my best, that it was a learning curve. I am really excited. Making it to the top 100 is an achievement in itself.”

The 100 semi-finalists have been invited to attend a Boot Camp in Manchester, where they will learn how to present the perfect business pitch. From there, 30 will go on to the finals in Bristol. The overall winner will receive a business support package worth thousands of pounds.

Supporters can vote for Samantha at