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Robert Baker, Paul Richards, Richard Ward, Hayley Tyler, Ashleigh Cann, Gareth Jones, Martin Dugan and Nina Thompson

Telemarketing company rings the changes in Swindon

A Swindon telemarketing company has a string of successes for clients under its belt just a year after it was set up.

The Business Generation Group – TBG Group – was created in 2013 as a sister company to the long-established telemarketing company VHO. VHO has always specialised in business-to-business telemarketing services for technology companies, and so TBG Group was set up to cater for all other business sectors.

TBG Group already has clients ranging from consulting engineers and accountants to global market research companies and HR employment lawyers.

Martin Dugan, Head of Operations for TBG Group, based in Commercial Road, puts the company’s success down to the way it runs its business.
“Unlike many telemarketing companies, we don’t use scripts, sit with headsets, or use auto diallers,” he said. “We are an office full of professionals who get to know our clients first, to really understand their business and their needs, and then we can have intelligent, natural conversations uncovering opportunities with their ideal prospects.

“We work with many local companies which is great because it not only helps fuel the local economy but also we are growing because we are helping others grow.”

Among The Business Generation Group’s clients are Rendermedia, a Swindon-based digital production agency specialising in augmented reality (AR), CGI and animation videos for household names such as Adobe, BBC, The National Trust, Intel and ITV.

TBG Group helped build a robust marketing strategy and database on which to run a targeted and rolling telemarketing campaign, which is producing continuous new business for their ideal client

Mark Miles, Creative Director of Rendermedia, said: “Working with The Business Generation Group has increased our client base, revenue stream and lead generation activity dramatically. We have a substantial return on investment and the opportunities keep coming in. Working with Martin and his team is a pleasure as they are very proactive, their approach is everything we needed and essentially they deliver results.”

As well as telemarketing campaigns for areas such as lead generation and appointment setting, TBG Group specialises in email marketing, bespoke data creation, data cleansing and market research. For more information email, call 01793 847000 or visit