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SETsquared Innovation Workout

Free training will help businesses plan their strategy

A free programme of support to help business owners in Swindon and Wiltshire develop their business strategy is being offered by the leading global business incubator, SETsquared.

SETsquared’s Innovation Workout promises to help business owners accelerate their strategic planning through an intensive, two-day online programme which will help them look at all aspects of their business to build a practical plan for future growth.

Business owners will also get the opportunity to work with some highly experienced mentors who will provide you with invaluable feedback to take your business forwards.

The Workouts are currently offered on a fully funded basis to businesses in Swindon and Wiltshire.

The next two-day programme runs on Monday and Tuesday, November 8 and 9.

Sam Dharmasiri, chief executive officer of Swindon-based Seer 365, who recently took part in the Innovation Workout said: “I would urge all business founders in Swindon and Wiltshire to take part in an Innovation Workout.

“A year ago, we started reshaping our business strategy. If we had taken part in the Workout at that point, I estimate I would have saved about two months of my time, which is significant.

“It was still extremely valuable for us to take part as it cemented some of the processes we’d been through and enabled us to benefit from different perspectives. It also helped us sharpen up and simplify our elevator pitch.”

The Workout uses the Business Model Canvas as strategic tool that helps businesses map out what they’re doing to find improvements, solve problems, explore opportunities to scale-up, or uncover new areas for growth. It helps founders inject innovation and creativity to all aspects of the operations.

Andrea Kelly, programme manager at SETsquared, said: “Innovation is a word we hear more and more when it comes to business planning and strategy.

“It’s often associated with the creation of new technology, but that’s not always strictly the case. Business innovation can be as simple as implementing a new process, idea, service, or product with the goal of boosting the bottom line and simple, incremental changes can make a big difference to your revenue and growth – so all businesses can benefit from it.”

Anyone who would like to discuss their eligibility or the suitability of the programme to their business before applying can contact Andrea at

For more information, or to register for a place visit

The Innovation Workout is funded by the European Regional Development Fund and the Swindon and Wiltshire Growth Hub

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