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Magic of Christmas will be felt in Swindon town centre this festive season

Magic of Christmas will be felt in Swindon town centre this festive season

The Magic of Christmas will be felt in Swindon this winter, with a free two-day extravaganza taking place in the town centre.

Santa in his selfie sleigh, a 30 metre snow machine creating a winter wonderland, a giant snow globe you can fit all the family inside, and a life sized Nutcracker King Trail are among the attractions that can be enjoyed on Saturday and Sunday, November 20 and 21.

The extravaganza has been organised by Business Improvement District operator inSwindon to kick-start the Christmas shopping season.

Executive director Anita Bellinger said: “”After the last 20 months and not being able to celebrate the start of Christmas in person last year, we can’t wait to bring people together for a whole weekend of festivities.

“That’s why we decided to have the event over two whole days instead of an evening as it has been previously.

“We want to make it a big, fun weekend with something for everyone, and bring people together in a way that feels Covid-safe and accessible for all.

“Even Santa’s selfie sleigh will be wheelchair accessible, one of only a handful in the UK, so that everyone can be included.

“We’ve got loads of activities to make magical memories with friends and family. And of course the town centre will be lit up with all the beautiful Christmas lights.

“And the town centre shops and hospitality venues will be open and ready to welcome you. It’s going to be a fantastic celebration to bring the community together and start the Christmas season.”

As well as the Magic of Christmas weekend, InSwindon BID have many other festive activities in the town centre throughout December.

The Nutcracker Trail features 10 six foot high Nutcracker Kings hidden around the town centre. A twelve foot Nutcracker King will be part of the on-street Christmas decorations to draw attention to the trail and provide a fun focal point.

The trail will be in place until January 2.

“Trails are really popular and we’re expecting this one to be a hit with lots of different people - from families, to date-night couples, to selfie-seekers, to work colleagues wanting a fun alternative to the office Christmas party,” said Anita.

“And people can feel confident about socialising in a Covid-safe way.”

Other events include the Salvation Army Carol Singers on Saturdays, December 4, 11, and 18 at the Canal Walk fountain, and festive stalls from Saturday, November 13 to December 31 (except Christmas Day).