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Mini announces new partnership with Longleat

Mini UK has announced a new partnership with the UK’s oldest safari park: Longleat.

From this week until the end of August, families will be able to go on a special animal adventure in a Mini Countryman Plug-In Hybrid whilst also raising funds for wildlife conservation charity Tusk.

As part of the partnership Mini will also provide Longleat with a pride of animal-print Mini Countryman PHEVs.

With up to 26 miles of electric range available, the cars will help make their on-site movements around the estate more sustainable, whilst also providing flexibility to attend their off-site educational outreach further afield.

David George, Mini UK director for UK & Ireland, said: “We are all animal-lovers in the Mini team so we’re really excited to be partnering with Longleat, a brand that shares our core values and adventurous spirit.”

Longleat’s animal team will also use the Mini Countryman PHEVs to travel around the park as they carry out duties such as helping feed the animals, maintenance work, veterinary runs and delivering equipment and supplies around the estate.

Shaun Steel, commercial director at Longleat, said: “As the first Safari Park created outside of Africa, Longleat has always led the way in creating magical animal encounters for families, with conservation and animal welfare also key in our values.

“We’re thrilled to be partnering with Mini, a brand that’s synonymous with adventure and bringing a smile to people’s faces.

“The new fleet of Mini Countryman Plug-In Hybrids are important for our on-site work with the animals and off-site educational outreach, as well as fitting in with our sustainability ambitions. They are the perfect addition to our pack.”