Swindon & Wiltshire News
Hotel trade is picking up, but Swindon fails to measure up to tourism hotspots
Hotel trade in Swindon is picking up – but rooms yield is running slightly under the increase seen regionally and nationally.
According to the latest figures from business advisory firm BDO, hotels across the South West experienced steady growth in Q3 of 2013, with hoteliers in Bristol and Plymouth witnessing month on month increases in rooms yield and occupancy levels during the peak summer season.
The firm’s hotel survey found that most major cities in the South West outperformed regional UK, with rooms yield – the industry term for the amount of revenue generated by each available room – increasing by 6.8 percent in Plymouth and Bristol, 3.6 percent in Bath, and 3.2 percent in Swindon at the end of Q3.
Nationally, room yield was up 3.5 percent.
Occupancy levels also increased in Plymouth, Bristol and Swindon to 79 percent, 75.2 percent and 67.3 percent respectively during September.
Neil Dimes, of BDO, said: “The summer months have brought visitors to the region and punters through the doors, which is good news for the hotel and leisure industry.”
