Brewery’s 118-year relationship with football club still going strong
Arkell’s brewery has signed a new three-year sponsorship deal with Swindon Town Football Club.
The brewery and club have enjoyed a long relationship, going back to 1896 when Thomas Arkell loaned £300 for the construction of the Arkell’s stand, at what was then Wiltshire County Ground.
Swindon Town manager Mark Cooper and defender Raphael Rossi Branco joined directors Nick and Alex Arkell at the brewery this week, for a celebratory kick-around.
Brewery sales director, Nick Arkell, said: “Swindon Town Football Club and Arkell’s Brewery go back a very, very long way, but our relationship is as strong as ever. We’ve supported the club through the good times and the bad because both businesses are Swindon Town institutions.”
Swindon Town Football Club general manager, Steve Anson, said: “It’s fantastic that Arkell’s commitment to the club remains strong as ever and everyone here appreciates their continued support. This is Swindon’s oldest business supporting the town’s biggest spectator sport.”
“Beer and football are inextricably linked,” added Nick. “We are very proud of our town team and are looking forward to a fantastic season.”