• Swindon & Wiltshire Events
• Wednesday November 13 2024
• Author Name: Peter Davison

Podcaster to promote new book at colleges and bookshops

A globally-renowned Wiltshire podcaster is to tour regional colleges, universities and bookshops in 2025 to promote his new book.

Jim James, from Hilperton, launched The UnNoticed Entrepreneur in 2019. The show now ranks in the top 2.5 per cent of all podcasts globally, according to podcast search engine Listen Notes.

Jim’s latest book, The UnNoticed Entrepreneur Volume 3, is compiled from interviews selected from 50 of the 800-plus episodes of his podcast.

Readers will learn how American entrepreneur Melissa Snover built the brand of Nourish3d, the world’s first 3D Gummy brand, after an airport incident; how Vikas Garg created aBillion, the world’s leading platform dedicated to vegans, based on a comment from his daughter; and how Peter Mann launched the Oransi brand of air purifiers to help his son breath better.

The book includes chapters on how to generate sales, build a brand and gain customer loyalty in the digital age.

Entrepreneurs reveal how they have leveraged personal connection, clarity and persistence to stand out in an increasingly automated world, giving a unique insight and actionable guidance for current and would-be entrepreneurs.

Jim spent 25 years in Asia, where he founded EastWest Public Relations in 1995, with offices in Singapore, China, India and the UK, serving over 500 business clients.

In China, he was the official importer of Morgan sports cars, interim CEO of Lotus, the founding president of the Entrepreneurs Organisation in Beijing, and vice chair of the British Chamber of Commerce where he established the British Business Awards.

Jim returned to the UK in 2019 and now hosts The Unnoticed Entrepreneur podcast, writes books and coaches up-and-coming entrepreneurs.

“The power of this book lies in its authenticity. In a world filled with automated solutions, people still value authentic human connections,” said Jim.

“This collection encourages founders to embrace their uniqueness and to use tech as an enabler of personal touch—not as a substitute.”